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Your home's new centerpiece
To launch Midea Cube dehumidifiers in the US market, we first launched with a series of online films. And what better way to show all the benefits of the box-like Midea Cube than with the help of a creature that knows and loves boxes the most -- cats.
Campaign
IMC
Client
Midea
Year
2020
Film
The first film features a literal catwalk, putting the spotlight on the Midea Cube’s stylish and premium look. The film was first aired during the product launch event, following a live fashion show. And unlike other dehumidifiers that are eyesores or wreck the look of a space, the Midea Cube is a fashionable piece that can easily blend into any home.
BTS Film
Production was done in Bulgaria and was supervised remotely from Shanghai.
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