Learn Chinese, unlock endless possibilities.
LingoAce, the premier Chinese learning platform for young students, partnered with us to promote Chinese education globally. We launched with a film starring Chinese-American NBA superstar Jeremy Lin who, like LingoAce, believes that learning Chinese unlocks a world of new cultures, perspectives, and opportunities.
Campaign
IMC
Client
LingoAce Global
Year
2022
Film
The live-action animated film features Jeremy passing a magical basketball to three kids. The ball symbolizes the power of Chinese knowledge, unlocking new worlds of limitless potential for those who receive it.
These worlds represent the key benefits of learning Chinese: gaining fresh perspectives, connecting with a wider global community, and actively shaping a better future.
BTS Film
The live shoot and VFX scenes were done in Los Angeles and supervised remotely from Shanghai during the city's strictest lockdown period.
