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A breastfeeding campaign for dads
People don't need to be moms themselves to participate in UNICEF's breastfeeding advocacy. For this campaign, we targeted moms’ partners, educating them on the different moves and techniques they could do to encourage breastfeeding. In the end, we successfully let dads know that they too have a role to play in breastfeeding.
Campaign
IMC
Client
UNICEF
Year
2011
Films
Iron Man
Helping out in household chores, such as ironing, helps moms focus on breastfeeding.
The Moves
Setting the mood helps moms get ready to breastfeed.
Touch Me
Simple massages help mom relax so they can feed their child much better.
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