Water, Gatorade's most unexpected endorser.
Due to the brand's heritage and iconic advertising with the world’s greatest athletes, there is a perception that Gatorade is only for serious athletes. To prove to regular exercisers that water is not enough because you lose more than water when you sweat, we partnered with Drink Water Rivera (yes, that’s his real name), a student who went viral online due to his unique name.
Campaign
Integrated Marketing Campaign
Clients
GATORADE
PEPSICO Global
Year
2023
A short documentary launched online introduced the world to Gatorade's most unexpected endorser.
Audiences laughed, loved, and learned that while water might be good for everything else, even Water drinks Gatorade during exercise.
Awards:
• 2024 Clio Awards, Gold
• 2024 D&AD Awards, Shortlist
• 2023 Clio Sports Awards; Gold, Silver, Bronze
• 2023 MAD STARS 2023, Silver
• 2023 Cannes Lions International Festival of Creativity, Shortlist
Case Video
Watch the case film to experience the full campaign that wowed fitness enthusiasts across the globe.
We flooded social media feeds with more footage of Water's workouts, fueled by Gatorade.
