The air conditioner that can evolve
Midea COLMO launched a premium modular air-conditioner, COLMO AirNEXT, to the Chinese market. This modular unit is designed with customizable filters that fit any kind of need -- filters that can cool, clean, humidify the air and can also eliminate foul smells in the room.
With such customizable and adaptable product benefits, the team developed the "Air Evolution" campaign inspired by Charles Darwin's theory of evolution.
Campaign
Film, Social
Client
Midea Colmo
Year
2021
Film
The campaign launched with a series of social ads and a 2-minute online film. To make sure the film followed European aesthetics, we collaborated with B2Y Productions, a production company in Sofia, Bulgaria.
Featured on:
The Stable, Campaign Brief Asia, Ads of the World, Adobo Magazine, Campaign China
BTS Film
The live shoot and VFX scenes were done in Bulgaria and supervised remotely from Shanghai.
