Cross-border payments made easy

To announce their official partnership with UEFA EURO 2020, Alipay+, a mobile app that connects merchants and e-wallet users worldwide, tapped our team to produce a TVC that would be aired across Europe. 

 

The TV spot features football players in different locations, all seamlessly passing a ball to each other to allude to Alipay+'s borderless payment system. The film also features football-crazed countries and cities, such as Seoul, Bangkok, Shanghai, and Europe, with all backgrounds created via matte painting. 

 

The spot was shot and produced in Milan, and supervised remotely by our team in Shanghai. Five cutdowns produced in 30+ different languages, aired in 40+ countries, and 50+ different broadcast stations with their own sets of rules and regulations, totaling to 113 versions of the TVC. 

 

The TV spots launched across Europe.