Healthcare for all

In China, medical help isn't readily available in rural towns and not everyone can afford to go to big cities that have world-class healthcare. Pfizer wanted to create a campaign that would spread their innovative spirit, scientific prowess, and expert use of groundbreaking technology to provide quality healthcare and experiences for all.

We developed the "Healthcare for All" campaign that showed how Pfizer's innovative spirit can reach China's most unreachable places.

Campaign

Experiential & Social

Clients

Pfizer China

Year

2021

We first launched with the Healthycopter Drone Show in Baimiao Village, a remote mountaintop village in Sichuan, China. Healthycopters formed health infographics or symbols based on the village's common illnesses, and health dos & dont's that were relevant to the community. To ensure symbols would be truly useful and customized to all villagers, formations were also based on data gathered from local health sectors.

Awards:

• 2022 London International Awards, Silver

• 2022 Modern Advertising's Interactive Creative & Media Marketing Awards; 1 Grand Prix, 2 Golds, 2 Silvers
• 2022 Shanghai International Advertising Festival (SHIAF), Gold
• 2022 Cannes Lions International Festival of Creativity, Shortlist
• 2022 MAD STARS, Shortlist

Featured on:

CNN, DesignTAXI, Fierce Pharma and Campaign Brief Asia